About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Friday, 20 March 2015

Is it Time for Your Rotary Club to Launch a Social Media Program?

Social media unlocks new opportunities for Rotary
Written by Robyn T. Braley


Are you ready? It's not "if" but "when.." This post answers "why!" 

I am often asked the question, “What should our club do about social media? How do we get started? Is it worth the effort?” 
The answer is a resounding YES! 

Social Media has brought about the greatest revolution in gathering human knowledge since the “Gutenberg Press.” In the coming months I will post articles about “how-to” launch and grow particular platforms. But this post answers the question, “Why?”

Three questions must be answered. The assumption is that if you embark on a social media program, you will have some level of success that may result in visitors dropping into your club. Are you ready?

  1. Are your members ready to make internal changes in preparation for growth?
  2. If new members come, will they have a positive first impression?
  3. Does your club accommodate visitors who drop in without a specific invitation?