About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 31 May 2017

Why Blogging is a Great Way to Tell Stories and Build Communities! Write On! Answers, Tips (Part 1)

Written by Robyn T. Braley

Blogging is an excellent way to tell stories. A blog will help to build your Rotary Club's brand by informing and shaping the opinions of others and demonstrate what you are known for. 


Of all the social media platforms, blogging has cache and mystique. With your first post you will officially become a published writer. That is why making a good first impression is important. You want visitors to return to read your next post.  


Like every social media platform, there are protocols and practices that are unique to blogging. Success requires hard work and discipline.

Blogging is much like
 piecing together a puzzle.
Your ultimate goal is to build a community of followers who will become fans of your content. Communities grow when fed a steady diet seasoned with quality content that is relevant, trustworthy, authentic and transparent.

Then, there is writing style. Perfecting your craft and developing a style that is all “you” takes dedication and persistence. Writing content for blogs requires a slightly different approach than writing for print media.

Wednesday, 3 May 2017

Lights, Camera, Action! Tips for Shooting Service Club Videos Using Your Phone

Written by Robyn T. Braley



News flash! Video is a highly effective way to tell your story and build your service club’s brand. 

Why? It is the next best thing to being there. You can look viewers in the eye and speak directly to them. You can show them the background to your story. 


Video connects at an emotional level. Sound mixes with moving visuals to create a sensory environment that stimulates viewers.

Anyone with basic knowledge can shoot a short video, edit it, and upload it for the world to see. All from their phone!

Videos add tremendous value to your social media content arsenal. They are also useful for live, group or one-on-one presentations.

The online use of videos began when they were embedded into websites in the 1990's! Later, YouTube came onto scene as a standalone social media platform. Since then, a tsunami of applications have spread as other social media platforms like Twitter, Facebook, Instagram and others developed video capabilities.

Wednesday, 5 April 2017

Photos That Tell Stories Are the Currency of Social Media and Online Marketing

Written by Robyn T. Braley


You’ve heard it a gazillion times, ‘A picture is worth 1,000 words.’ Well, it’s true!


Photos are a million-dollar aid for telling fascinating stories about life-altering projects that your service club has made possible. Photos are the currency of mainstream, online and social media communication.


Before going further, I must issue a disclaimer. I am not a professional photographer. I wouldn’t begin to try to explain the technical side of photography.

For my branding company's photography projects, we hire great shooters, provide creative direction and an outline of what we are looking for. Then, we get out of their way.

Amateurs Can Take Good Photos Too


As an encouragement for rank amateurs, I have taken photos with a $500 point-and-click camera that newspapers and automotive magazines around the world published. They accompanied a story I had placed about a client’s innovative automotive product, a catalytic converter.



The photo series was engaging. We placed a demonstration vehicle on a hill overlooking a dramatic cityscape. By pure dumb luck, there was a misty haze that made an air pollution statement. The catalytic converter had been invented to dramatically reduce emissions from diesel engines.

A creative idea trumped technical expertise.

Wednesday, 1 March 2017

Why Quality Content is the Key for Social Media Success. 21 Tips!


Written by Robyn T. Braley

Social media is the new go-to method for service club promotion. However, when not developed properly, your social media experience can lead to frustration. 


Don't get me wrong, if your club is not active on social media, time is passing. I want to help you make the leap by explaining the lifeblood of social media. Quality content is the foundation for success. 


If you are already active and have experienced success, there are ideas that will help you offer greater value to your digital communities. 

Social media is central to online communication and relationship building. At a club level, a program will help you ...
  • Increase the club's profile
  • Promote club activities
  • Build an online community through likes, follows and connections
  • Align with collaborative partners
  • Communicate with members and circles of influence 
  • Attract new members. 

Wednesday, 1 February 2017

How to Reduce the Time it Takes to Properly Manage Social Media



You know your club should do it. But, you've been putting it off for many years. You have a personal Facebook page and know social media can be addictive. Yes Virginia, even a time waster. 


But here you are. You may be a Rotary club President or sit on your club’s board as the PR Director. Or, you may be the youngest member of your club who has been designated the social media person. You’ve been tasked to look into it.