12 Posts Packed with Information to Help Build Your Social Media Community

Taking the mystery out of social media. 

Written by Robyn T. Braley

Social media success requires hard work. Period! 

But a methodical, organized approach will bring efficiency to your efforts. It will also eliminate the frustration that often accompanies early startups. 

Make no mistake, I love social media. As a writer, speaker and Rotarian, I find it fulfilling and fun to engage with these communities. 

I try to make a difference by helping others improve their ability to make a difference. Building the Rotary Brand is filled with ideas and tips for growing clubs and letting others know about the great work Rotarians do in their communities.

Rotarians, Rotary Clubs, Rotary Districts and collaborative partners from around the world are connected to the various BTRB social media sites. The analytics indicate more than 30,908 people have read posts on this blog site.  

The reality is that it is easy to become discouraged when you launch your first social media channel.  My purpose is to help develop a focused strategy that will help you select your content and bring predictability and ultimate success to your efforts. 

Part 2 - Choosing a Blogging Platform With the Tools to Enhance Your Stories

Written by Robyn T. Braley

So, you’ve gone through the steps and are ready to launch a blogsite as part of your Rotary Club’s brand program. Blogging is an excellent way to tell stories that inform and shape the opinions of others. It is an easy way to explain what you do and what you are known for. In other words, your brand.

Blogging takes discipline and hard work. To maximize the impact, set-up requires an organized and systematic approach. Choosing a platform that is right for you is a key part of the process and requires careful thought based on comparative analysis.

Why Quality Content is the Key for Social Media Success. 21 Tips!

Written by Robyn T. Braley

Social media is the new go-to method for service club promotion. However, when not developed properly, your social media experience can lead to frustration. 

Don't get me wrong, if your club is not active on social media, time is passing. I want to help you make the leap by explaining the lifeblood of social media. Quality content is the foundation for success. 

If you are already active and have experienced success, there are ideas that will help you offer greater value to your digital communities. 

Social media is central to online communication and relationship building. At a club level, a program will help you ...

• Increase the club's profile
• Promote club activities
• Build an online community through likes, follows and connections
• Align with collaborative partners
• Communicate with members and circles of influence 
• Attract new members. 

Reduce Management Time and Increase Social Media Communities Using Automation

You know your club should do it. But, you've been putting it off for many years. You have a personal Facebook page and know social media can be addictive. Yes Virginia, even a time waster. 

But here you are. You may be a Rotary club President or sit on your club’s board as the PR Director. Or, you may be the youngest member of your club who has been designated the social media person. You’ve been tasked to look into it.