|Dr. Bob Scott (Polio Plus) Interview with CTV|
You must send a document that will get their attention and then draw them into the story potential.
Media specialists do not differentiate between mainstream, online or social media. When we do story placement campaigns, all media forms are automatically included in our strategies.
Let’s clarify meaning. A release should be called a “news” or “media” release, not a “press” release. The term “press” dates you and is not relevant today.
Crafting for Success
The purpose of a release is to generate TV, Radio and newspaper stories. But, there is more! It must also accommodate online distribution. A media release must be formatted for posting on websites, blogsites and online newsites.