|Unified clubs can do great things!|
There is a simple definition of the word brand. Your brand is what others think it is. But, the heart of a brand goes much deeper to what you think of yourself and your company or organization.
The foundation of a strong Rotary Club brand is the feeling of pride members have for their club and the work of Rotary. If they feel good about their club, they will be fully engaged in service while influencing others to collaborate and even become members.
The Can-do Club
The Calgary West Rotary first met in May, 1967. The club soon became known as a "can-do" club that was highly integrated into the community. High-impact service projects reached far beyond the scope of what could reasonably be expected from a club of 80 to 100 members. Thousands of lives throughout the world were forever changed due to a collective passion for service and making a difference.
Decades passed. Then, things began to change. Over a 5 year period members began to drift away. Many of those who remained were not motivated or engaged. Meeting attendance dipped to numbers in the 20s and 30s.
There was no single reason for the decline. Rather, a number of influences came together in a perfect storm. The future seemed bleak.