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| Unified clubs can do great things! |
There is a simple definition of the word brand. Your brand is what others think it is.
But, the heart of a brand goes much deeper. What you think of yourself and your organization will dictate how you shape it's brand in a way that engages others.
The heart of a strong Rotary Club brand is the feeling
of pride members have for their club and the work of Rotary. If they feel good
about their club, they will be fully engaged in fellowship and in community service. They will influence others to
collaborate and even become members.
Background; The Can-do Club
The Calgary West Rotary first met in
May, 1967. The club soon became known as a "can-do" club that was known for it's service projects.
They reached far beyond what could reasonably be expected from a club of 80 to 100 members. Thousands of lives throughout the world were forever changed due to a collective passion for service and making a difference.
They reached far beyond what could reasonably be expected from a club of 80 to 100 members. Thousands of lives throughout the world were forever changed due to a collective passion for service and making a difference.
