About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 2 May 2018

Your Service Club can Unleash the Power of Sponsorship (Part I)

Written by Robyn T. Braley

There are two reasons why you need to understand basic sponsorship theory. Either you are a sponsor who is funding a project or you have a project you are trying to fund through attracting sponsors.

Rotary and other service clubs can find themselves in either position. Your club may have started a project and are seeking collaborative partners to help fund it. It might be a children’s festival, community park or an educational, health or other project.

On the other side, you may be making a sizable donation to a community project. With the gift, you have asked for an acknowledgement package that will raise awareness and draw attention to the service work you do.

Brand Synergy

Before digging too deeply into sponsorship function or structure there are two basic questions that must be asked.
  1. Is there brand synergy between your company and the cause or event your are about to support?
  2. What could go wrong with your relationship and what would the consequences be? 

The Big Question
Does sponsorship work? That's a  good question.

My friend, colleague and fellow Rotarian Brent Barootes has built a consulting business valuating and helping organizations, including Rotary clubs, to structure sponsorships.

Wednesday, 28 February 2018

Does Networking Scare You? Tips for Networking and Making Rotary Part of the Conversation

Written by Robyn T. Braley

I’ve said it before and I’ll say it again. I’m a habitual networker. I just can’t stop. I network everywhere I go

I found a new client through a conversation we had at a reception following a funeral. I didn't go to the funeral for that purpose, but I was ready when the opportunity arose. 

As Rotarians, we are known for doing amazing things in the community. We are also famous for not tooting own horns! 

The advent of social media has placed new emphasis on telling stories. Rotary certainly has stories! Rotarians ...

  • Save lives
  • Improve lives
  • Enrich lives
  • Change lives 

In previous posts, I've provided tips about how to tell your stories through traditional and social media.

Nine Posts to Help Your Club Attract Media Attention

Wednesday, 31 January 2018

Build Your Rotary Club Through Building Healthy Relationships

Relationship building activities don't have to be hard or expensive.

Written by Robyn T. Braley

It goes without saying that you can only do the same old thing in the same old way expecting a different result for so long. In the end, the strategy will only lead to chronic disappointment.

If your club is losing members, it is time to think differently. Previous Building the Rotary Brand (BTRB) posts have put forward ideas for improving programs, club branding, or raising the profile of your club in your community through mainstream or social media.

Member engagement and club growth are the ultimate goals. But, if your club does not offer relevant, vibrant programs, service projects and social activities that motivate members to remain members, all other strategies for growth are destined for failure.

Tuesday, 2 January 2018

10 Guerrilla Strategies for Rotary Club Growth

Guerrilla marketing is more than just monkeying around! 

Written by Robyn T. Braley

When you think about it, guerrilla strategies that support sales and marketing efforts of service clubs make a lot of sense. They are free or very inexpensive.

To be clear, sales and marketing are not words often used to describe the process of prospecting new members, negotiating project or event sponsors, forming collaborative relationships or soliciting matching grants. However, each activity involves some aspect of sales and marketing.

Marketing involves sifting through a world of creative ideas and message delivery methods in order to put your brand in front of potential customers. It is the process of engaging and motivating them to want to know more about your product or service.
Sales is the process of … well … closing the loop and making the sale. Elements like price, meeting identified needs, product quality, customer experience, financing options and delivery options come into play.

Wednesday, 1 November 2017

Six Step Plan for Sustainable Rotary Club Growth

What will rocket your club to new
heights in membership growth!
Written by Robyn T. Braley

Membership growth is a primary focus for every service organization.

However, the challenge is not growth for growth sake. The challenge is to achieve sustainable growth to ensure long-term viability..  

Rotary Club growth requires a commitment by its' members to share their passion for living out the mission of the organization with others. As we know, enthusiasm is contagious.

I know what question is on your mind. "Is there a magic bullet that will propel my Rotary Club to unprecedented growth?"

Probably not! Sustainable growth is seldom that easy. It is a process that takes time.

And, the 'sustainable' part is hardest. Put simply, if your club has an influx of new members, will they become integrated and stay? 

New members add vitality and energy. The way they are nurtured and helped to blend into the life of your club impacts it's future. 

Why is that important? Because the work Rotary does in serving others is too important not to continue doing it through future generations. 

Wednesday, 4 October 2017

12 Posts Packed with Information to Help Build Your Social Media Community

Taking the mystery out of social media. 
Written by Robyn T. Braley

Social media success requires hard work. Period! 

But a methodical, organized approach will bring efficiency to your efforts. It will also eliminate the frustration that often accompanies early startups. 

Make no mistake, I love social media. As a writer, speaker and Rotarian, I find it fulfilling and fun to engage with these communities. 

I try to make a difference by helping others improve their ability to make a difference. Building the Rotary Brand is filled with ideas and tips for growing clubs and letting others know about the great work Rotarians do in their communities.
Rotarians, Rotary Clubs, Rotary Districts and collaborative partners from around the world are connected to the various BTRB social media sites. The analytics indicate more than 30,908 people have read posts on this blog site.  
The reality is that it is easy to become discouraged when you launch your first social media channel.  My purpose is to help develop a focused strategy that will help you select your content and bring predictability and ultimate success to your efforts. 

Wednesday, 30 August 2017

Part 4: Writing and Formatting Tips to Increase Blogpost Engagement

Written by Robyn T. Braley

Writing content for blog sites or other online platforms requires a different approach than writing essays, reports or articles for magazines and newspapers. Content that effectively tells engaging stories builds communities requires thought, discipline and crafting.

Some years ago online experts believed that blog posts should never have more than 500 words. They believed that people wouldn't read longer articles. 

That has changed. While short is always good, it must not be at the expense of meaning. 

The general rule of thumb today is to write as much content as you need to tell your story. Editing and common sense will tell you when the story is finished.

A judge in my city writes posts that are 7,000 words long. He has a large following in the legal community who read every word of whatever legal position he is putting forward.