Written by Robyn T. Braley
Before we go further, I need to ask a fundamental question. Is the purpose of your club's website to position the club as an active member of your community? Is it focused outward on target groups? Is it a useful marketing tool? Does it attract and engage visitors?
Or, is it simply an inward looking online newsletter that features information that is of interest to club members only? Does anyone outside of your club care. Does your club care?