10 Guerrilla Strategies for Rotary Club Growth

Guerrilla marketing is more than just monkeying around! 

Written by Robyn T. Braley

When you think about it, guerrilla strategies that support sales and marketing efforts of service clubs make a lot of sense. They are free or very inexpensive.

To be clear, sales and marketing are not words often used to describe the process of prospecting new members, negotiating project or event sponsors, forming collaborative relationships or soliciting matching grants. However, each activity involves some aspect of sales and marketing.

Marketing involves sifting through a world of creative ideas and message delivery methods in order to put your brand in front of potential customers. It is the process of engaging and motivating them to want to know more about your product or service.

Sales is the process of … well … closing the loop and making the sale. Elements like price, meeting identified needs, product quality, customer experience, financing options and delivery options come into play.

How Do I Explain My Rotary Clubs' Brand?

A brand is more than just a logo.
It reflects your soul!

Written by Robyn T Braley

Rotary is all about doing. And, it’s the doing that gives us meaning.

Branding is living out an inner meaning in a way that breathes life into an organization. It provides outward evidence of an internal belief system. 

So, how do you define your clubs' brand in a way that's easy to understand? In short, a brand is what others think it is. This is how I explain it in my seminars.

“A brand reflects the soul of an organization. It communicates vision, values and principles. Brands work from the inside out to connect with customers at an emotional level.”