Part 2 - Choosing a Blogging Platform With the Tools to Enhance Your Stories

Written by Robyn T. Braley

So, you’ve gone through the steps and are ready to launch a blogsite as part of your Rotary Club’s brand program. Blogging is an excellent way to tell stories that inform and shape the opinions of others. It is an easy way to explain what you do and what you are known for. In other words, your brand.

Blogging takes discipline and hard work. To maximize the impact, set-up requires an organized and systematic approach. Choosing a platform that is right for you is a key part of the process and requires careful thought based on comparative analysis.

Part 1 - Write On! Blogging is a Great Way to Tell Stories and Build Communities! Tips

Written by Robyn T. Braley

Blogging is an excellent way to tell stories. A blog will help to build your Rotary Club's brand by informing and shaping the opinions of others and demonstrate what you are known for. 

Of all the social media platforms, blogging has cache and mystique. With your first post you will officially become a published writer. That is why making a good first impression is important. You want visitors to return to read your next post.  

Like every social media platform, there are protocols and practices that are unique to blogging. Success requires hard work and discipline.

Blogging is much like
 piecing together a puzzle.

Your ultimate goal is to build a community of followers who will become fans of your content. Communities grow when fed a steady diet seasoned with quality content that is relevant, trustworthy, authentic and transparent.

Then, there is writing style. Perfecting your craft and developing a style that is all “you” takes dedication and persistence. Writing content for blogs requires a slightly different approach than writing for print media.