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| A brand is more than just a logo. It reflects your soul! |
Written by Robyn T Braley
Rotary is all about doing. And, it’s the doing that gives us meaning.
Branding is living out an inner meaning in a way that breathes life into an organization. It provides outward evidence of an internal belief system.
So, how do you define your clubs' brand in a way that's easy to understand? In short, a brand is what others think it is. This is how I explain it in my seminars.
“A brand reflects the soul of an organization. It communicates vision, values and principles. Brands work from the inside out to connect with customers at an emotional level.”
