About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 31 May 2017

Part 1 - Write On! Blogging is a Great Way to Tell Stories and Build Communities! Tips

Written by Robyn T. Braley

Blogging is an excellent way to tell stories. A blog will help to build your Rotary Club's brand by informing and shaping the opinions of others and demonstrate what you are known for. 

Of all the social media platforms, blogging has cache and mystique. With your first post you will officially become a published writer. That is why making a good first impression is important. You want visitors to return to read your next post.  

Like every social media platform, there are protocols and practices that are unique to blogging. Success requires hard work and discipline.

Blogging is much like
 piecing together a puzzle.
Your ultimate goal is to build a community of followers who will become fans of your content. Communities grow when fed a steady diet seasoned with quality content that is relevant, trustworthy, authentic and transparent.

Then, there is writing style. Perfecting your craft and developing a style that is all “you” takes dedication and persistence. Writing content for blogs requires a slightly different approach than writing for print media.

Wednesday, 3 May 2017

Lights, Camera, Action! Tips for Shooting Service Club Videos Using Your Phone

Written by Robyn T. Braley

News flash! Video is a highly effective way to tell your story and build your service club’s brand. 

Why? It is the next best thing to being there. You can look viewers in the eye and speak directly to them. You can show them the background to your story. 

Video connects at an emotional level. Sound mixes with moving visuals to create a sensory environment that stimulates viewers.

Anyone with basic knowledge can shoot a short video, edit it, and upload it for the world to see. All from their phone!

Videos add tremendous value to your social media content arsenal. They are also useful for live, group or one-on-one presentations.

The online use of videos began when they were embedded into websites in the 1990's! Later, YouTube came onto scene as a standalone social media platform. Since then, a tsunami of applications have spread as other social media platforms like Twitter, Facebook, Instagram and others developed video capabilities.