About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Thursday, 30 June 2016

Six Types of Media Exposure you Need to Know About

Story coverage takes thought and planning.

Media is inundated by requests from worthwhile not-for-profit organizations which all need - and deserve - publicity. 

Each one comes requesting news coverage, sponsorship, and "free" advertising.

But, successful media campaigns don't just happen. They are well planned and executed. Excellent Public Relations resources are downloadable from the Rotary International website. 

In this post, I provide further background to information published there. I have outlined 6 ways to receive media exposure
Media convergence' old and new!

Let Me Be Clear

But, first, a clarification. When I use the term “media,” I include both social and traditional. In the age of media convergence, one is totally integrated with the other.

How does it work? If radio, TV or newspapers run a story about your project or event, it is usually posted online. It is then promoted through the their social media channels.

Wednesday, 1 June 2016

Why Media Kits Play a Key Role in Engaging Media. Tips

Media Kits help generate news
 Written by Robyn T. Braley

This post is part of a series about how to develop a media program for service clubs and other not-for-profit organizations. The series answers the question, “How can we generate media stories about our cause?”

Why a Media Kit
Why do you need a media kit? To answer this question, let me ask another. “How do you tell the story of Rotary on single page?” The short answer is, you can’t.

The story is complex and has many layers. If you try to tell it in a single multipage document crammed with information, readers will become frustrated and confused. In the end, few will read any of it.