10 Guerrilla Strategies for Rotary Club Growth

Guerrilla marketing is more than just monkeying around! 

Written by Robyn T. Braley

When you think about it, guerrilla strategies that support sales and marketing efforts of service clubs make a lot of sense. They are free or very inexpensive.

To be clear, sales and marketing are not words often used to describe the process of prospecting new members, negotiating project or event sponsors, forming collaborative relationships or soliciting matching grants. However, each activity involves some aspect of sales and marketing.

Marketing involves sifting through a world of creative ideas and message delivery methods in order to put your brand in front of potential customers. It is the process of engaging and motivating them to want to know more about your product or service.

Sales is the process of … well … closing the loop and making the sale. Elements like price, meeting identified needs, product quality, customer experience, financing options and delivery options come into play.

Six Step Plan for Sustainable Rotary Club Growth

What will rocket your club to new
heights in membership growth!

Written by Robyn T. Braley

Membership growth is a primary focus for every service organization.

However, the challenge is not growth for growth sake. The challenge is to achieve sustainable growth to ensure long-term viability..  

Rotary Club growth requires a commitment by its' members to share their passion for living out the mission of the organization with others. As we know, enthusiasm is contagious.

I know what question is on your mind. "Is there a magic bullet that will propel my Rotary Club to unprecedented growth?"

Probably not! Sustainable growth is seldom that easy. It is a process that takes time.

And, the 'sustainable' part is hardest. Put simply, if your club has an influx of new members, will they become integrated and stay? 

New members add vitality and energy. The way they are nurtured and helped to blend into the life of your club impacts it's future. 

Why is that important? Because the work Rotary does in serving others is too important not to continue doing it through future generations. 

Part 2 - Choosing a Blogging Platform With the Tools to Enhance Your Stories

Written by Robyn T. Braley

So, you’ve gone through the steps and are ready to launch a blogsite as part of your Rotary Club’s brand program. Blogging is an excellent way to tell stories that inform and shape the opinions of others. It is an easy way to explain what you do and what you are known for. In other words, your brand.

Blogging takes discipline and hard work. To maximize the impact, set-up requires an organized and systematic approach. Choosing a platform that is right for you is a key part of the process and requires careful thought based on comparative analysis.

Six Types of Media Exposure you Need to Know About

Story coverage takes thought and planning.

Media is inundated by requests from worthwhile not-for-profit organizations which all need - and deserve - publicity. 

Each one comes requesting news coverage, sponsorship, and "free" advertising.

But, successful media campaigns don't just happen. They are well planned and executed. Excellent Public Relations resources are downloadable from the Rotary International website. 

In this post, I provide further background to information published there. I have outlined 6 ways to receive media exposure

Media convergence' old and new!

Let Me Be Clear

But, first, a clarification. When I use the term “media,” I include both social and traditional. In the age of media convergence, one is totally integrated with the other.

How does it work? If radio, TV or newspapers run a story about your project or event, it is usually posted online. It is then promoted through the their social media channels.

Is it Time for Your Rotary Club to Launch a Social Media Program?

Social media unlocks new opportunities for Rotary

Written by Robyn T. Braley

Are you ready? It's not "if" but "when.." This post answers "why!" 

I am often asked the question, “What should our club do about social media? How can we get started? Is it worth the effort?” 

The answer is a resounding YES! 

Social Media has brought about the greatest revolution in gathering and distributing human knowledge since the Gutenberg Press. In the coming months I will post how-to articles explaining the basics you need to know before launching your program. This post answers the question, “Why?”

Let's ask a basic question. If you launch a successful program is your club ready for success? Are your members ready to host random visitors who may drop by to experience Rotary first hand?

Media is All About Stories and Rotary Has Them

DG Mike French talks to CTV about Rotary 

Written by Robyn T. Braley 

A few days before the Super Bowl some of the scheduled TV commercials showed up on YouTube. 

During the television broadcast, advertisers paid $3.5 million to access the record setting audience of more than 111 million viewers. Two hours after the game I received a link through LinkedIn taking me to the entire collection.

We are officially into the age of media convergence. Actually, we've been there for a number of years. Traditional media, online media and social media have intersected in ways we couldn't have imagined even five years ago.