About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Friday, 6 May 2016

Pitching a News Story Requires a Well Crafted Media Release. Why? Tips!

Dr. Bob Scott (Polio Plus) Interview with CTV
If you have ever pitched a story to the media, the first thing you will be asked is to send your story in writing. 

You must send a document that will get their attention and then draw them into the story potential.

Media specialists do not differentiate between mainstream, online or social media. When we do story placement campaigns, all media forms are automatically included in our strategies.

Let’s clarify meaning. A release should be called a “news” or “media” release, not a “press” release. The term “press” dates you and is not relevant today.

Crafting for Success

The purpose of a release is to generate TV, Radio and newspaper stories. But, there is more! It must also accommodate online distribution. A media release must be formatted for posting on websites, blogsites and online newsites.