About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Thursday, 6 October 2016

The Big Day; What You Need to Know to Make Your Media Event the Best it can Be

A media scrum may be part of your event.

Written by Robyn T. Braley
We began our media series by suggesting ideas for story angles that would attract the media. In review, one media draw may be a high profile speaker. Another could be the presentation of a large cheque to a community not-for-profit agency. 

Media might be interested in a story about the  a team from your club that just returned from a developing nation where they personally delivered a small fleet of refurbished ambulances.

Presenting a Citizen of the Year Award to a community leader is a natural. Or, the Rotary clubs in your area may be the host club for your District Conference that has a myriad of interesting keynotes and breakout sessions.

A Play by Play Account

This post shares details of an event produced by the Calgary West Rotary Club. All photos were shot at a Progressive Conservative Party of Alberta leadership forum we hosted. At the time, the club had 80 active members.

Wednesday, 5 October 2016

Tribute to Dr. Marmie Hess; Rotarian, Humanitarian and Philanthropist

Guest Post Written by Steve Allan*   


Marmie Hess was a Rotarian. She was  also an Officer of the Order of Canada and a proud Albertan. She received Honorary Doctorates from three Alberta Universities. Most of all, Marmie was a great humanitarian and philanthropist who cared deeply about her community. 

She received many accolades that many close to her weren't even aware of because Marmie didn't talk about them. She was a humble person who thousands simply called friend.

Dr. Marmie Hess
It may seem out of place to find a personal tribute on a blogsite about branding. But Rotary is all about people working together to make a difference. That, in a nutshell, is the heart of the Rotary brand.

This is the story about a lady who lived her life guided by a clear set of values and principles. That was the heart of her personal brand.

She recently died at the age of 100. Steve Allan, the Past District Governor of Rotary District 5360 gave a moving tribute at the celebration of Marmie’s life.