About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Thursday, 20 November 2014

Creating LinkedIn Profiles for Rotarians; Connecting With New Members

Written by Robyn T. Braley
Connect with your network and millenials. Introduce both to Rotary

LinkedIn has become a powerful social media tool for growing your professional network, enhancing your personal brand, and building meaningful relationships. The platform provides excellent opportunities for attracting new Rotarians. 

A new member recently joined the Calgary West Rotary Club. I didn't have a chance to introduce myself and welcome her, but within days I received an invitation to connect on LinkedIn. 

Monday, 27 October 2014

11 Tips for Producing Rotary Meetings that Attract Younger Members

A smooth meeting presentation
 requires planning.

Add Pizzazz to Rotary Club Meetings
Written by Robyn T. Braley

When was the last time your Rotary Club reviewed the various elements of its meetings? What have you changed within the past 10 years to make your meetings relevant, contemporary and better?

Buckle up and get ready for significant change. Marketing to Millennials, aged 25-40, requires a shift in thinking about how we communicate the power of Rotary.  

In an earlier post, Making Your Meetings Visitor Friendly, I offered practical tips for improving the overall presentation of meetings. 

In this post, I provide 11 production tips.I recently spoke at Rotary

Saturday, 25 October 2014

Marketing to New Members; the Power of Rotary

 Written by Robyn T. Braley 

New members are the lifeblood of Rotary. They add passion, energy, and a renewed sense of vision. They remind long-time members of the reasons why we do what we do. 

After you become a Rotarian, the story of Rotary becomes part of your personal brand. Changing lives and building communities is as exciting as it is motivational. You discover new passions as you find how easy it can be to make a remarkable difference in people's lives.

How do you Create a Rotary Media Event? It’s all in the Details!

 (LR) Greg Weadick, Betty Screpnek 
Pat Killoran, Dr. Bob Scott

Written by Robyn T. Braley

May and June are exciting months for Rotary. This is a time for planning the new year led by an exciting new President and group of directors.

The group tasked with raising the profile of the club is usually the PR Committee. Younger members bring new ideas involving social media to creating awareness within the community.

In April, 2014, we used traditional and digital media to let the world know that Alberta Rotarians had triggered $2.1 million dollars in funding for polio eradication. Our District 5360 Conference was used to stage an event which produced world-wide circulation.

Media is All About Stories and Rotary Has Them

DG Mike French talks to CTV about Rotary 
Written by Robyn T. Braley 

A few days before the Super Bowl some of the scheduled TV commercials showed up on YouTube. 

During the television broadcast, advertisers paid $3.5 million to access the record setting audience of more than 111 million viewers. Two hours after the game I received a link through LinkedIn taking me to the entire collection.

We are officially into the age of media convergence. Actually, we've been there for a number of years. Traditional media, online media and social media have intersected in ways we couldn't have imagined even five years ago.

An Easy Way to Market Rotary! Harness the Power of Emails

 Written by Robyn T. Braley

I know what you are thinking. You don’t like emails! In fact, even though it may be against your nature, you may even use THE four letter word; HATE! 

You hate them period! You mutter something about seldom looking at them before hitting the delete button.

However, I'll wager you check your inbox more often than you realize. There are emails from companies, associations or people you know, like and trust that you make note of when they come into your inbox. 

An electronic newsletters (eNews) will engage readers by offering relevant information that motivates them to engage with your brand. And, get this! eNews are the most used form of social media tool for business.

Wednesday, 24 September 2014

Are Your Rotary Meetings Visitor Friendly

Des DesFeitas talks to crowd at a Signature Program

By Robyn T. Braley

Rotary clubs put great effort into PR initiatives to attract members through raising awareness in the community. But, what is the visitor’s impression the first time they visit your club? Are your meetings visitor friendly? Do they feel welcomed directly and indirectly? Are they embraced or do they feel like an outsider?

New members are the life blood of Rotary and each year we grapple with how to attract them. The question is not what will happen if we DO attract new members. Rather, the question is what will happen if we ------DON’T do everything in our power to grow our membership. It’s all in he details.