About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Thursday, 19 February 2015

Tips For Creating A Rotary Elevator Speech That Works

An elevator speech  provides a conversation starter.  
Written by Robyn T. Braley

How do you explain Rotary? There are so many chapters to the Rotary story that telling it in 4 to 5 sentences is next to impossible. 

But, there is the rub. People today, especially millennials, are accustomed to receiving information in short, concise bytes.  

A short, concise elevator speech provides a place from which to launch into meaningful conversations about Rotary. Crafting an elevator speech will help engage others into your club’s brand experience.       

You can also use it for social media profiles, booking speakers, pitching stories to the media, in brochures, approaching funding partners and many other day-to-day Rotary activities.

What is it?
So, “What is an elevator speech?” It’s not what you think.