About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 30 November 2016

81 Amazing Acts of Kindness That Will Change Your Life and Someone Else's

Written by Robyn T. Braley

We shouldn’t need to be prompted to show kindness to those we meet every day. However, it is easy to become so absorbed into the fast pace of life that we don’t see the needs of others, even when they are an arm's length away.

As Rotarians, our motto is Service Above Self. We demonstrate organized acts of kindness through the humanitarian work we do in our communities and around the world.

However, I heard a story about a  senior executive of a service organization who would periodically dress like a homeless person. He would lie near the doorway of locations where meetings he was about to speak at were being held. It was revealing how many stepped over him before someone knelt to ask if he needed help. He made his point!  

Tuesday, 29 November 2016

How to Attract the Kind of Media Attention You Really Want! 9 Info Packed Posts!

Attracting Traditional and
Social Media Coverage

Written by Robyn T. Braley

Attracting media coverage for your Rotary club's story requires ... well ... errr ... ummm ... a great story! I can't be any more direct than that.

Once you have the story, you must know how to package and pitch it.

Following are 9 posts that will help you attract mainstream and social media coverage. More than that, these practices, protocols and insider secrets may even help you increase the media coverage of your story or event. 

If you are experienced working with media, you may want to cherry pick posts according to interest. However, if you are a media newby, reading the posts in the order they are listed will help you create a successful media plan for your story. 
The purpose of a release is to capture the attention of media editors, producers, journalists and bloggers. You have seconds to do it. But, there is more! It must also accommodate online distribution. More

Identify More Than One Story Angle and Increase Media Coverage

Written by Robyn T. Braley

It’s about the angle. It doesn't matter how comprehensive and accurate your media contact list is if you don't have the basics of your story pitch down pat.  

Every day the Media is inundated by story possibilities. You need unique, unusual and creative ideas to cut through the clutter. 

An editor, producer, reporter or show host will take 4-5 seconds to decide whether to consider your pitch or to trash it. If you don’t have a strong angle, or hook, the decision will be easy for them. With a quick click your story will be deleted as they move on to the next story idea. 

Wednesday, 2 November 2016

Combine 'Social' with 'Media' for Greater Impact Around Your Big Event

Written by Robyn T. Braley

This is the last post in our series about how to build a media campaign for Rotary Clubs and other community organizations. In this final article, I wrap up the series with ideas for integrating your own social media campaign into your strategy. This will be a natural transition to our next series about developing a custom social media program for your club.

As a quick review, throughout this series I have used the term media convergence. Social media (SM) is totally integrated with mainstream media.