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| Attracting Traditional and Social Media Coverage |
Written by Robyn T. Braley
Attracting media coverage for your Rotary club's story requires ... well ... errr ... ummm ... a great story! I can't be any more direct than that.
Once you have the story, you must know how to package and pitch it.
If you are experienced working with media, you may want to cherry pick posts according to interest. However, if you are a media newby, reading the posts in the order they are listed will help you create a successful media plan for your story.
The purpose of a release is to capture the attention of media editors,
producers, journalists and bloggers. You have seconds to do it. But, there is
more! It must also accommodate online distribution. More
It’s about the angle. Every day the
Media is inundated by story possibilities. You need unique, unusual and
creative ideas to cut through the clutter. More
Why do you need a media kit? To answer this question, let me ask
another. “How do you tell the story of Rotary on single page?” The short answer
is, you can’t. A media kit separates key information into digestible chunks
that can be scanned in a few seconds. More
In April, 2014, we used traditional and digital media to let the world
know that Alberta Rotarians had triggered $2.1 million dollars in funding for
polio eradication. Our District 5360 Conference was used to stage an event
which produced world-wide circulation. More
Successful media campaigns don't just happen. They are well planned and
executed. I have outlined 6 ways to receive media exposure you may not have
thought about. More
There are different names for it. Pitching the story. Selling the story. Placing the story or getting media coverage! Whatever you call it, you need a quality media contact list. More
Today your club may be presenting a Citizen
of the Year Award to a community leader. It is 15 minutes before the start
time. You see the first media pulling up in their news cruisers and satellite
trucks. What do you do now? More
If radio, TV or newspapers run a story about your project or event, it will quickly be posted online and promoted through their social media channels. Launching your own social media campaign will increase your exposure even further. More
News stories can be impacted by how you treat the media who cover your story. No media is too big or too small to cover your story. Treat them all with respect as they are a conduit to your audience. More
Robyn Braley is a brand specialist, keynote speaker and writer. He is also a Rotarian who is passionate about Building the Rotary Brand. He has led two teams that received the Rotary International PR Award. He has also served as the PR Chair for District 5360. Robyn has placed hundreds of traditional and new media stories about Rotary and other organizations.
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