Written by Robyn T. Braley
This is the last post in our series about how to build a media campaign for Rotary Clubs and other community organizations. In this final article, I wrap up the series with ideas for integrating your own social media campaign into your strategy. This will be a natural transition to our next series about developing a custom social media program for your club.
As a quick review, throughout this series I have used the term media convergence. Social media (SM) is totally integrated with mainstream media.
