Building the Rotary Brand: 53 Posts With Tips and Ideas for Increasing Membership and Growing Your Rotary Club

About the Author

Who is Robyn

Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker

Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use

Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

In 2014 Past District Governor (5360) Pat Killoran asked me to help generate media attention around Alberta Rotarians triggering a 2.1 million dollar donation to Polio Plus.

Click for Pat's NEWSTALK 770 interview.

Click for Lethbridge Herald Story from CNW

Through the 2-month process of developing the media event, a conversation started about writing a monthly column in the District 5360 Newsletter about branding and marketing Rotary Clubs. That was followed by a "DUH" moment when we realized it was a natural evolution to publish a blog. That is how Buildling the Rotary Brand came into being.

Within this site you will find 53 posts packed full of ideas to help grow local clubs. I have created an index that lists the titles and links to the various posts. I have grouped them by theme which means some recent posts are grouped with

Due to unexpected illness I am unable to finish this post by publishing deadline. Check back next week. Otherwise, please browse the site. Thank you for understanding.

Branding Your Club

How Do I Explain My Rotary Clubs' Brand?

Tips For Creating A Rotary Elevator Speech That Works

Member Engagement, New Member Attraction

11 Tips for Producing Rotary Meetings that Attract Younger Members

Are Your Rotary Meetings Visitor Friendly

Marketing to New Members; the Power of Rotary

How to Develop a Club Social Media Strategy

Is it Time for Your Rotary Club to Launch a Social Media Program?

8 'Ps' Your Service Club Needs to Know for Social Media Success!

Is Your Rotary Club's Website Engaging? Is it Relevant? Does it Offer Marketing Value?

An Easy Way to Market Rotary! Harness the Power of Emails

Creating LinkedIn Profiles for Rotarians; Connecting With New Members