Written by Robyn T. Braley
It’s about the angle. It doesn't matter how comprehensive and accurate your media contact list is if you don't have the basics of your story pitch down pat.
Every day the Media is inundated by story possibilities. You need unique, unusual and creative ideas to cut through the clutter.
An
editor, producer, reporter or show host will take 4-5 seconds to decide whether
to consider your pitch or to trash it.
