Media is All About Stories and Rotary Has Them

DG Mike French talks to CTV about Rotary 

Written by Robyn T. Braley 

A few days before the Super Bowl some of the scheduled TV commercials showed up on YouTube. 

During the television broadcast, advertisers paid $3.5 million to access the record setting audience of more than 111 million viewers. Two hours after the game I received a link through LinkedIn taking me to the entire collection.

We are officially into the age of media convergence. Actually, we've been there for a number of years. Traditional media, online media and social media have intersected in ways we couldn't have imagined even five years ago.

Are Your Rotary Meetings Visitor Friendly

Des DesFeitas talks to crowd at a Signature Program

By Robyn T. Braley

Rotary clubs put great effort into PR initiatives to attract members through raising awareness in the community. But, what is the visitor’s impression the first time they visit your club? Are your meetings visitor friendly? Do they feel welcomed directly and indirectly? Are they embraced or do they feel like an outsider?

New members are the life blood of Rotary and each year we grapple with how to attract them. The question is not what will happen if we DO attract new members. Rather, the question is what will happen if we ------DON’T do everything in our power to grow our membership. It’s all in he details.