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| Social Media can take your Rotary Club to the world. |
"Forget Social Media. It’s just a passing fad!"
The next time someone at your club says that, ask them to take an Aspirin, Tylenol or Advil (fairness to all). Then suggest that they lay down and rest until the feeling passes!
Social Media has brought about the greatest revolution in the gathering and sharing of human knowledge, opinions and observations since the invention of Gutenberg Press.
In my last post, I answered the basic question Is it Time to Launch a Social Media Program. The answer was a resounding YES!
However, and you knew there
would be one, Rotary Clubs must approach social media in the same way a business or public
institution does. Develop a plan! While there is a huge upside, there are also risks. Think about this.
If you don’t want to see it, read it or hear it in mainstream or social media, don’t say it, show it, refer to it, or upload a picture of it to Facebook or a video to YouTube." RT Braley, Media Coach
Whenever I give a keynote or a half day seminar about communicating through the media, an athlete, politician, or business leader will have said or done something that provides a fresh example of why the rule above is so important. That is why media performance coaching is key.
