Building the Rotary Brand: June 2015

About the Author

Who is Robyn

Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker

Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use

Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Wednesday, 17 June 2015

Is Your Rotary Club's Website Engaging? Is it Relevant? Does it Offer Marketing Value?

Written by Robyn T. Braley

Does your Rotary Club's website effectively tell your club's story? Does the site accurately reflect your brand?

In this post I answer the question, “What makes an effective website?”

Before we go further, I need to ask a fundamental question. Is the purpose of your club's website to position the club as an active member of your community? Is it focused outward on target groups? Is it a useful marketing tool? Does it attract and engage visitors?

Or, is it simply an inward looking online newsletter that features information that is of interest to club members only? Does anyone outside of your club care. Does your club care?