How the Calgary West Rotary Club Attracted 25 New Members in 18 Months

Unified clubs can do great things!

There is a simple definition of the word brand. Your brand is what others think it is. 

But, the heart of a brand goes much deeper. What you think of yourself and your organization will dictate how you shape it's brand in a way that engages others.

The heart of a strong Rotary Club brand is the feeling of pride members have for their club and the work of Rotary. If they feel good about their club, they will be fully engaged in fellowship and in community service. They will influence others to collaborate and even become members.

Background; The Can-do Club

The Calgary West Rotary first met in May, 1967. The club soon became known as a "can-do" club that was known for it's service projects. 

They reached far beyond what could reasonably be expected from a club of 80 to 100 members. Thousands of lives throughout the world were forever changed due to a collective passion for service and making a difference.  

8 Posts Packed Full of Tips for Growing Your Rotary Club Speakers Program

Robyn Braley speaking at a District 5360 event

Written by Robyn T. Braley

A strong speaker program is key to sustaining a healthy and vibrant Rotary club. Meetings are a time for coming together, being refreshed, renewed and re energized. 

Every time I tweet the following from our BTRB twitter account I receive retweets. 

“If you want to develop a positive outlook, hang out with positive people. Rotarians know that positivity is positively contagious. That's a positive!" 

-Robyn T. Braley 

It is safe to assume you have experienced more than one occasion when you were going through a rough patch in your career or personal life. As a Rotarian, going to your meeting or anywhere else was the last thing you wanted to do. 

But you went. Unexpectedly, the speaker that day said something that lifted you up and caused you so see things differently.  Their topic had no relevance whatsoever to what you were going through.

I've had troubled times when stimulating conversation with fellow Rotarians around our luncheon table raised my spirits. More than that, the discussion caused me to think differently about my problems. I found a solution when I thought one was impossible.