Building the Rotary Brand: August 2016

About the Author

Who is Robyn

Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker

Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use

Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com

Tuesday, 30 August 2016

How an Attitude of Service can Impact Your Rotary Media Event

How you treat the media will impact your story

Written by Robyn T. Braley

Part 1 An Attitude of Gratitude

You have organized a great media event to announce an exciting new program that will benefit the entire community.

You crafted a killer news release and carefully assembled a media kit packed full of relevant information.

You’ve contacted the media by email, social media and telephone. You dropped off or mailed media kits that answered all the questions. Spokes-people are on stand-by.

Now you wait on pins and needles hoping - even praying - journalists will come through the door to cover your event.

Wednesday, 3 August 2016

Tips for Building a Quality Media List for Your Service Club

Just a few of the stories we've placed

Written by Robyn T. Braley

There are different names for it. Pitching the story. Selling the story. Placing the story or getting media coverage!

Whatever you call it, your goal is to generate media coverage for your cause, event, notable speaker or any other story related to the work of serving your community.