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| Media Kits help generate news |
Written by Robyn T. Braley
This post is part of a series about how to develop a media program for service clubs and other not-for-profit organizations. The series answers the question, “How can we generate media stories about our cause?”
Why a Media Kit
Why do you need a media kit? To answer this question, let
me ask another. “How do you tell the story of Rotary on single page?” The short
answer is, you can’t.
The story is complex and has many layers. If
you try to tell it in a single multipage document crammed with information, readers will become frustrated
and confused. In the end, few will read any of it.
