Six Types of Media Exposure you Need to Know About

Story coverage takes thought and planning.

Media is inundated by requests from worthwhile not-for-profit organizations which all need - and deserve - publicity. 

Each one comes requesting news coverage, sponsorship, and "free" advertising.

But, successful media campaigns don't just happen. They are well planned and executed. Excellent Public Relations resources are downloadable from the Rotary International website. 

In this post, I provide further background to information published there. I have outlined 6 ways to receive media exposure

Media convergence' old and new!

Let Me Be Clear

But, first, a clarification. When I use the term “media,” I include both social and traditional. In the age of media convergence, one is totally integrated with the other.

How does it work? If radio, TV or newspapers run a story about your project or event, it is usually posted online. It is then promoted through the their social media channels.

Media is All About Stories and Rotary Has Them

DG Mike French talks to CTV about Rotary 

Written by Robyn T. Braley 

A few days before the Super Bowl some of the scheduled TV commercials showed up on YouTube. 

During the television broadcast, advertisers paid $3.5 million to access the record setting audience of more than 111 million viewers. Two hours after the game I received a link through LinkedIn taking me to the entire collection.

We are officially into the age of media convergence. Actually, we've been there for a number of years. Traditional media, online media and social media have intersected in ways we couldn't have imagined even five years ago.