Build Your Rotary Club Through Building Healthy Relationships

Relationship building activities don't have to be hard or expensive.

Written by Robyn T. Braley

It goes without saying that you can only do the same old thing in the same old way expecting a different result for so long. In the end, the strategy will only lead to chronic disappointment.

If your club is losing members, it is time to think differently. Previous Building the Rotary Brand (BTRB) posts have put forward ideas for improving programs, club branding, or raising the profile of your club in your community through mainstream or social media.

Member engagement and club growth are the ultimate goals. But, if your club does not offer relevant, vibrant programs, service projects and social activities that motivate members to remain members, all other strategies for growth are destined for failure.

10 Guerrilla Strategies for Rotary Club Growth

Guerrilla marketing is more than just monkeying around! 

Written by Robyn T. Braley

When you think about it, guerrilla strategies that support sales and marketing efforts of service clubs make a lot of sense. They are free or very inexpensive.

To be clear, sales and marketing are not words often used to describe the process of prospecting new members, negotiating project or event sponsors, forming collaborative relationships or soliciting matching grants. However, each activity involves some aspect of sales and marketing.

Marketing involves sifting through a world of creative ideas and message delivery methods in order to put your brand in front of potential customers. It is the process of engaging and motivating them to want to know more about your product or service.

Sales is the process of … well … closing the loop and making the sale. Elements like price, meeting identified needs, product quality, customer experience, financing options and delivery options come into play.