Getting your story covered by the media requires a great story. Once you have that, you must know how to package and pitch it.
The purpose of a release is to capture the attention of media editors, producers, journalists and bloggers. You have seconds to do it. But, there is more! It must also accommodate online distribution. More
It’s about the angle. Every day the Media is inundated by story possibilities. You need unique, unusual and creative ideas to cut through the clutter. More
Why do you need a media kit? To answer this question, let me ask another. “How do you tell the story of Rotary on single page?” The short answer is, you can’t. A media kit separates key information into digestible chunks that can be scanned in a few seconds. More
In April, 2014, we used traditional and digital media to let the world know that Alberta Rotarians had triggered $2.1 million dollars in funding for polio eradication. Our District 5360 Conference was used to stage an event which produced world-wide circulation. More
Successful media campaigns don't just happen. They are well planned and executed. I have outlined 6 ways to receive media exposure you may not have thought about. More
There are different names for it. Pitching the story. Selling the story. Placing the story or getting media coverage! Whatever you call it, you need a quality media contact list. More
Today your club may be presenting a Citizen of the Year Award to a community leader. It is 15 minutes before the start time. You see the first media pulling up in their news cruisers and satellite trucks. What do you do now? More
If radio, TV or newspapers run a story about your project or event, it will quickly be posted online and promoted through their social media channels. Launching your own social media campaign will increase your exposure even further. More
News stories can be impacted by how you treat the media who cover your story. No media is too big or too small to cover your story. Treat them all with respect as they are a conduit to your audience. More
Robyn Braley is a marketing specialist, keynote speaker and writer. He is also a Rotarian who is passionate about Building the Rotary Brand. He has led two teams that received the Rotary International PR Award. He has also served as the PR Chair for District 5360. Robyn has placed hundreds of traditional and new media stories about Rotary and other organizations.