About the Author

Who is Robyn
Robyn Braley is committed to helping Rotarians grow their clubs to become better equipped to help people who need help. He has led two club teams that were awarded RI PR Awards and served as the District 5360 PR Chair. He has been a Rotarian since 1999.

Rotary Speaker
Robyn draws from his experience as a Rotarian and as a Communications Professional to share ways to more effectively tell the Rotary story to your community. He starts by asking the questions, "Is your club ready to grow, and why does it matter?" The ultimate focus is on attracting new members.

He is available to speak at District Conferences and Rotary leadership training institutes. Content also applies to other not-for-profit organizations.

Free Content for #Rotary and NFP Use
Please use any posts for Rotary District or club Newsletters. Include the profile at the bottom of each article, Robyn's headshot and a link to this blogsite. Let him know and he'll promote it to his social media followers.

Contact him at robyn@unimarkcreative.com
Showing posts with label #media contact lists. Show all posts
Showing posts with label #media contact lists. Show all posts

Tuesday, 29 November 2016

How to Attract the Kind of Media Attention You Really Want! 9 Info Packed Posts!

Attracting Traditional and
Social Media Coverage

Written by Robyn T. Braley

Attracting media coverage for your Rotary club's story requires ... well ... errr ... ummm ... a great story! I can't be any more direct than that.


Once you have the story, you must know how to package and pitch it.


Following are 9 posts that will help you attract mainstream and social media coverage. More than that, these practices, protocols and insider secrets may even help you increase the media coverage of your story or event. 

If you are experienced working with media, you may want to cherry pick posts according to interest. However, if you are a media newby, reading the posts in the order they are listed will help you create a successful media plan for your story. 
  
The purpose of a release is to capture the attention of media editors, producers, journalists and bloggers. You have seconds to do it. But, there is more! It must also accommodate online distribution. More

Wednesday, 3 August 2016

Tips for Building a Quality Media List for Your Service Club

Just a few of the stories we've placed
Written by Robyn T. Braley

There are different names for it. Pitching the story. Selling the story. Placing the story or getting media coverage!


Whatever you call it, your goal is to generate media coverage for your cause, event, notable speaker or any other story related to the work of serving your community.