 |
| Rotary Park overlooks this dynamic city scape in Calgary, Alberta |
Written by Robyn T. Braley
Creating a recognition strategy for sponsorship may require creativity and imagination. Or, it can be simple and straightforward.
Each sponsorship is unique because each sponsor has different reasons for becoming a sponsor. In Part I, Unleash the Power of Sponsorship for Your Service Club, I gave examples of the varied motives that drove different organizations to use sponsorship to achieve public relations, advertising philanthropic or other goals.
Sponsorship
can be used by Rotary Clubs in two different ways. First, your club may be the
major funder of a project or event. You may be the title, or name sponsor, or a
cosponsor.
Or, your club may be developing a project or event that needs funding
partners to help make it possible. You will need to provide recognition options
to acknowledge their participation.
Why Sponsors Sponsor
My friend and colleague, Brent Barootes, is a sponsorship specialist. He makes the point that there is no one way to build a sponsorship acknowledgement and recognition program. He can list 30+ reasons why sponsors sponsor.
