In 2014 Past
District Governor (5360) Pat Killoran asked me to help generate media attention
around Alberta Rotarians triggering a 2.1 million dollar donation to Polio
Plus.
Through the 2-month process of developing the media event, a conversation started about
writing a monthly column in the District 5360 Newsletter about branding and
marketing Rotary Clubs. That was followed by a "DUH" moment when we
realized it was a natural evolution to publish a blog. That is how Buildling
the Rotary Brand came into being.
Within this site you will find 53 posts packed full of ideas to help grow local clubs. I have created an index that lists the titles and links to the various posts. I have grouped them by theme which means some recent posts are grouped with